IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-01630-1_25.html
   My bibliography  Save this book chapter

Who wants to be a millionaire? Investment strategies for reputation management in the 21st century

In: Reputation Capital

Author

Listed:
  • Robert Wreschniok

    (Pleon)

  • Joachim Klewes

    (Pleon)

Abstract

Consulting experience has shown that there are four basic approaches to managing corporate reputation. These resemble the four classic strategies for investing on the stock market. But none of these investment philosophies will suit every company in every situation. Seeking maximum reputational return, without heeding the risks, can lead to empty pockets – and a ruined name. But simply ‘playing it safe’ with reputation ignores the specific challenges of the 21st century. Anyone nowadays seeking to become a reputation millionaire must follow ten golden rules.

Suggested Citation

  • Robert Wreschniok & Joachim Klewes, 2009. "Who wants to be a millionaire? Investment strategies for reputation management in the 21st century," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 363-383, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_25
    DOI: 10.1007/978-3-642-01630-1_25
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-01630-1_25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.