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Community reputation communicates change to the world

In: Reputation Capital

Author

Listed:
  • Joachim Kuss

    (Pleon)

Abstract

Like corporations, national states, regions and cities are in regional as well as international competition. In such highly complex social institutions, building a reputation that fosters growth basically follows the same rules as apply to corporate reputation. But complexity, diversity and the necessity of balancing a wide variety of conflicting interests make community reputation management – influencing public perceptions and actively shaping expectations – a particular challenge.

Suggested Citation

  • Joachim Kuss, 2009. "Community reputation communicates change to the world," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 263-272, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_17
    DOI: 10.1007/978-3-642-01630-1_17
    as

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