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“Our reputation is at stake” – Corporate communications in the light of the global economic downturn

In: Reputation Capital

Author

Listed:
  • Dirk Popp

    (Pleon)

Abstract

This global economic crisis is changing everything. Including communications. For there is an overlap between the crisis in classical media and the increasing need for crisis communications. A lot is at stake – including the future role of corporate communications within companies.

Suggested Citation

  • Dirk Popp, 2009. "“Our reputation is at stake” – Corporate communications in the light of the global economic downturn," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 249-260, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_16
    DOI: 10.1007/978-3-642-01630-1_16
    as

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