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Getting the stain out of “sustainable brands”

In: Reputation Capital

Author

Listed:
  • Jeremy Cohen

    (We. Consulting Group)

Abstract

Having spent almost ten years in the UK media and then ten years helping manage the reputations of Fortune 100 companies (and Fortune 5 companies for that matter), I’ve been closer than I would have sometimes liked to the stretch between words and action. The strain between saying and doing. The struggle between desired perception and reality.

Suggested Citation

  • Jeremy Cohen, 2009. "Getting the stain out of “sustainable brands”," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 235-247, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_15
    DOI: 10.1007/978-3-642-01630-1_15
    as

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