IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-540-89283-0_3.html
   My bibliography  Save this book chapter

SAP in Asia-Pacific and India

In: Managing Innovation from the Land of Ideas and Talent

Author

Listed:
  • Clas Neumann

    (SAP Labs India Pvt. Ltd.)

  • Jayaram Srinivasan

    (SAP Labs India Pvt. Ltd.)

Abstract

Up until the beginning of the 1990s, Asia-Pacific was a largely untapped market for SAP. Though the first subsidiaries in Singapore (1989) and Hong Kong (1992) were already in operation, their presence was more a function of demand than a real strategic push into this region. Australia and New Zealand were at insignificant levels of revenue until 1993. Only when Les Hayman was hired by Klaus Besier in 1994 to run Australia / New Zealand, and Sam Nakane by Hasso Plattner to run Japan, was there a significant change: Both markets started to boom, with Australia becoming the third largest market for SAP after Germany and the U.S.

Suggested Citation

  • Clas Neumann & Jayaram Srinivasan, 2009. "SAP in Asia-Pacific and India," Springer Books, in: Managing Innovation from the Land of Ideas and Talent, chapter 3, pages 39-71, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-89283-0_3
    DOI: 10.1007/978-3-540-89283-0_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-540-89283-0_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.