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SAP AG Profile

In: Managing Innovation from the Land of Ideas and Talent

Author

Listed:
  • Clas Neumann

    (SAP Labs India Pvt. Ltd.)

  • Jayaram Srinivasan

    (SAP Labs India Pvt. Ltd.)

Abstract

SAP AG, headquartered in Walldorf, Germany, has evolved from a small German start-up to the world’s leading international provider of enterprise software over the course of the last three decades. Today more than 82,000 worldwide customers run SAP applications – from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings designed for global organizations.

Suggested Citation

  • Clas Neumann & Jayaram Srinivasan, 2009. "SAP AG Profile," Springer Books, in: Managing Innovation from the Land of Ideas and Talent, chapter 1, pages 1-17, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-89283-0_1
    DOI: 10.1007/978-3-540-89283-0_1
    as

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