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Storytelling in Business

In: Storytelling

Author

Listed:
  • Klaus Fog

    (SIGMA)

  • Christian Budtz

    (SIGMA)

  • Philip Munch

    (SIGMA)

  • Stephen Blanchette

    (SIGMA)

Abstract

In the last chapter we discussed the four elements of storytelling, outlining the process of putting a story together. Here, we will show how companies can use this process for several purposes, both on a strategic management level, and on an operational level in day-to-day communication with employees.

Suggested Citation

  • Klaus Fog & Christian Budtz & Philip Munch & Stephen Blanchette, 2010. "Storytelling in Business," Springer Books, in: Storytelling, edition 0, chapter 3, pages 49-58, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-88349-4_3
    DOI: 10.1007/978-3-540-88349-4_3
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    Cited by:

    1. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.

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