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Robustness of IPTV Business Models

In: Mobile Service Innovation and Business Models

Author

Listed:
  • H. Bouwman

    (Policy and Management of Delft University of Technology
    Åbo Akademi)

  • M. Zhengjia

    (Delft University of Technology)

  • P. Duin

    (Delft University of Technology)

  • S. Limonard

    (TNO Information and Communication Studies)

Abstract

The final stage in the STOF method is an evaluation of the robustness of the design, for which the method provides some guidelines. For many innovative services, the future holds numerous uncertainties, which makes evaluating the robustness of a business model a difficult task. In this chapter, we apply scenario analysis to assess business model robustness, using digital television services over IP (IPTV) as an example. Before discussing the scenario analysis, we take a look at the discussion surrounding the IP television.

Suggested Citation

  • H. Bouwman & M. Zhengjia & P. Duin & S. Limonard, 2008. "Robustness of IPTV Business Models," Springer Books, in: Harry Bouwman & Henny Vos & Timber Haaker (ed.), Mobile Service Innovation and Business Models, chapter 11, pages 205-216, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-79238-3_11
    DOI: 10.1007/978-3-540-79238-3_11
    as

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