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Balancing Customer and Network Value of Mobile Payment Services

In: Mobile Service Innovation and Business Models

Author

Listed:
  • E. Faber

    (Networked Business group of Telematica Instituut)

  • H. Bouwman

    (Policy and Management of Delft University of Technology
    Åbo Akademi)

Abstract

The challenging aspect of business models is that they require managers to connect and balance various design choices and business model components. Mobile payment services are an interesting case because they have two types of customers, buyers — the people who pay — and merchants — the people who receive the payments. Mobile payment services require service providers to find a balance between the interests of buyers (or end-users), merchants, network providers and financial institutions In this chapter we illustrate how three different mobile payment service providers have tried to position themselves in an emerging mobile payment market. We focus on the connection between the design of the customer value and that of the value network.

Suggested Citation

  • E. Faber & H. Bouwman, 2008. "Balancing Customer and Network Value of Mobile Payment Services," Springer Books, in: Harry Bouwman & Henny Vos & Timber Haaker (ed.), Mobile Service Innovation and Business Models, chapter 10, pages 191-203, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-79238-3_10
    DOI: 10.1007/978-3-540-79238-3_10
    as

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