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The Demand for Counterfeit Trade: Consumer Complicity

In: The Economics of Counterfeit Trade

Author

Listed:
  • Peggy Chaudhry

    (2039 Bartley Hall)

Abstract

In this chapter, we propose a conceptual framework to better understand the various components that affect a consumer’s willingness to purchase counterfeit goods. We assert that consumer complicity to purchase counterfeit goods is a function of both intrinsic (demographics, attitude towards counterfeits, cultural value and ethical perspective) and extrinsic (social marketing communications, shopping experience and product attributes) determinants.

Suggested Citation

  • Peggy Chaudhry, 2009. "The Demand for Counterfeit Trade: Consumer Complicity," Springer Books, in: The Economics of Counterfeit Trade, chapter 5, pages 63-74, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77835-6_5
    DOI: 10.1007/978-3-540-77835-6_5
    as

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