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Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies

In: The Economics of Counterfeit Trade

Author

Listed:
  • Peggy Chaudhry

    (2039 Bartley Hall)

Abstract

In this chapter, we recommend a specific program firms can employ to protect their IP rights (IPR). The action program includes developing a company-wide IP protection strategy; managing the registration of all copyrights, trademarks and patents in key markets; establishing a brand integrity team; monitoring the marketing of fakes through a central information repository; developing a multipronged action plan; preparing to fight pirates through investigative work in conjunction with local law enforcement and a willingness to take legal action.

Suggested Citation

  • Peggy Chaudhry, 2009. "Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies," Springer Books, in: The Economics of Counterfeit Trade, chapter 11, pages 153-165, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77835-6_11
    DOI: 10.1007/978-3-540-77835-6_11
    as

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