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Distributing Consumer Products in India – The DSD Context

In: Direct Store Delivery

Author

Listed:
  • Somjit Amrit

    (Wipro Research Cell for Consumer Packaged Goods Industry, Wipro Technologies)

Abstract

DSD is a business process that is more prevalent in the western countries. In India, the retail industry is shifting rapidly from unorganized to organized retailing. With the rapid growth of organized retailing in India, the retail companies and the manufacturers of consumer goods are beginning to understand the value of a business process such as DSD. This article is an attempt to make the reader understand and appreciate the nuances behind the distribution processes followed in the retailing ecosystem in India and to understand the DSD relevance in this market.

Suggested Citation

  • Somjit Amrit, 2009. "Distributing Consumer Products in India – The DSD Context," Springer Books, in: Ramin Shariatmadari & Franz Josef Schoppengerd & Andreas Otto (ed.), Direct Store Delivery, chapter 0, pages 121-142, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77213-2_10
    DOI: 10.1007/978-3-540-77213-2_10
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