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Success in the Consumer Products Market – Understanding Direct Store Delivery

In: Direct Store Delivery

Author

Listed:
  • Andreas Otto

    (University of Regensburg)

  • Franz Josef Schoppengerd

    (Product Technology Unit Industries, SAP AG)

  • Ramin Shariatmadari

    (Consumer Industries and Trade,SAP Deutschland AG & Co. KG)

Abstract

Direct Store Delivery (DSD) is a business process that manufacturers use to both sell and distribute goods directly to the point of sales or point of consumption including additional product and market related services such as merchandizing, information gathering, or equipment service. This chapter introduces the Global Direct Store Delivery Analysis and reports the major results. It explains and organizes both the logistics and the sales & marketing related motives for companies to use DSD as a mode of distribution. Further on, it presents empirical insights on how companies run DSD. This chapter is geared to lay the terminological and conceptual basis for the reminder of the book and should be used as a starting point to explore the book.

Suggested Citation

  • Andreas Otto & Franz Josef Schoppengerd & Ramin Shariatmadari, 2009. "Success in the Consumer Products Market – Understanding Direct Store Delivery," Springer Books, in: Ramin Shariatmadari & Franz Josef Schoppengerd & Andreas Otto (ed.), Direct Store Delivery, chapter 0, pages 1-29, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77213-2_1
    DOI: 10.1007/978-3-540-77213-2_1
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    Cited by:

    1. Mümin Kurtuluş & R. Canan Savaskan & Chunlin Wang, 2020. "Drivers and Implications of Direct‐Store‐Delivery in Distribution Channels," Production and Operations Management, Production and Operations Management Society, vol. 29(11), pages 2621-2636, November.

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