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The Presidential Elections in France 2007 — The Role of Opinion Polls

In: Public Opinion Polling in a Globalized World

Author

Listed:
  • Brice Teinturier

    (TNS Sofres)

Abstract

The French presidential election of 2007 marks a turning point in the country’s Presidential election campaigns. Public opinion, measuring it and disseminating opinion poll results play a decisive and so far unmatched role in the selection of candidates. The polls also enabled Nicolas Sarkozy to put in place the foundations of a winning strategy. During the campaign proper, many different tools were also used. Lastly, opinion polls are becoming just as much tools of communication and issues of debate as instruments for understanding public opinion and responding to the public’s expectations.

Suggested Citation

  • Brice Teinturier, 2008. "The Presidential Elections in France 2007 — The Role of Opinion Polls," Springer Books, in: Marita Carballo & Ulf Hjelmar (ed.), Public Opinion Polling in a Globalized World, pages 135-152, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75753-5_9
    DOI: 10.1007/978-3-540-75753-5_9
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