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Voters Lack Commitment: Canada

In: Public Opinion Polling in a Globalized World

Author

Listed:
  • Richard Jenkins

    (TNS Canadian Facts)

Abstract

Although the history of Canadian voter turnout is one of gradual decline, combined with election-to-election fluctuations, across a four election period turnout dropped by 15 points to 60.9 per cent in 2004. Turnout did rise somewhat in 2006, to 64.9 per cent, but did not return to previous levels. Although there are clearly long-term forces at play, they seem incapable of explaining such a dramatic fall. This chapter considers the dramatic decline from the perspective of a proprietary segmentation tool; Conversion Model.™ Using this approach reveals a disengaged, uncommitted electorate that represents a challenge to the future of democratic participation. The lack of a large committed group of Canadians combined with the large pool of people with a low commitment to voting is the key to understanding how turnout could have dropped so significantly so fast. In addition, the party competition and the reporting of polls during the election period are strongly related to the likelihood of voting with the Liberal Party enjoying a strong advantage of low turnout.

Suggested Citation

  • Richard Jenkins, 2008. "Voters Lack Commitment: Canada," Springer Books, in: Marita Carballo & Ulf Hjelmar (ed.), Public Opinion Polling in a Globalized World, pages 153-169, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75753-5_10
    DOI: 10.1007/978-3-540-75753-5_10
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