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Demand Planning

In: Supply Chain Management and Advanced Planning

Author

Listed:
  • Christoph Kilger

    (J&M Management Consulting AG)

  • Michael Wagner

    (Paul Hartmann AG, Supply Chain Systems)

Abstract

The target of SCM is to fulfill the (ultimate) customer demand (Ch. 1). Customer demand does either explicitly exist as actual customer orders that have to be fulfilled by the supply chain, or it does exist only implicitly as anonymous buying desires (and decisions) of consumers. In the latter case, there is no informational object representing the demand.

Suggested Citation

  • Christoph Kilger & Michael Wagner, 2008. "Demand Planning," Springer Books, in: Hartmut Stadtler & Christoph Kilger (ed.), Supply Chain Management and Advanced Planning, edition 4, chapter 7, pages 133-160, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-74512-9_8
    DOI: 10.1007/978-3-540-74512-9_8
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