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The Perspective of Service Industries — The Perspective of Siemens AG

In: Services Science

Author

Listed:
  • Anja Gieseke

    (Ludwigs-Maximilians-Universität München)

  • Uwe Hermann

    (University Liason)

Abstract

Innovations have always been considered key to the growth and success of an enterprise.1 Today, faced with technological progress, changing customer behavior and tightening competition on the international market, innovation has developed into one of the keys to entrepreneurial survival. These findings apply not only to the field of material goods; they are just as important for service innovations.

Suggested Citation

  • Anja Gieseke & Uwe Hermann, 2008. "The Perspective of Service Industries — The Perspective of Siemens AG," Springer Books, in: Bernd Stauss & Kai Engelmann & Anja Kremer & Achim Luhn (ed.), Services Science, pages 155-162, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-74489-4_15
    DOI: 10.1007/978-3-540-74489-4_15
    as

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