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Protecting Corporate Reputation in an ERA of Instant Transparency

In: From Strategy to Execution

Author

Listed:
  • Herbert Heitmann

    (SAP Global Communications)

  • Brian Lott

    (Burson-Marsteller)

Abstract

Your company’s reputation can be a valuable asset in facing some of its greatest business challenges: a good reputation on Wall Street and in the global markets can buffer a stock decline in the face of a soft quarter; a good reputation among customers can grow business in lean times; and a good reputation among employees can help you attract and retain the best talent in the industry.

Suggested Citation

  • Herbert Heitmann & Brian Lott, 2008. "Protecting Corporate Reputation in an ERA of Instant Transparency," Springer Books, in: Daniel Pantaleo & Nirmal Pal (ed.), From Strategy to Execution, chapter 3, pages 237-256, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-71880-2_12
    DOI: 10.1007/978-3-540-71880-2_12
    as

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