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Quantitative Research

In: The Essence of Research Methodology

Author

Listed:
  • Jan Jonker

    (Faculty of Economics and Business University of Groningen)

  • Bartjan W. Pennink

    (Radboud University Nijmegen (RU))

Abstract

By means of the previously introduced Research Pyramid this chapter provides a concise overview of the quantitative research approach. The essence of quantitative research is to use a ‘theory’ to frame and thus understand the problem at hand. Its starting point if not focus can be to contribute to the development of theory. It is grounded in the basic attitude that knowledge about reality can also be obtained ‘through the eyes of the researcher’. It is he who elaborates theory based on findings. In order to make this happen theory is most often translated into a conceptual model and elaborated predominantly by means of hypotheses. For the researcher conducting quantitative research implies carefully operationalising a theory and subsequently measuring it by means of variables and questions. He needs to justify the way in which he has designed and operationalised the research methodologically and technically.1

Suggested Citation

  • Jan Jonker & Bartjan W. Pennink, 2010. "Quantitative Research," Springer Books, in: The Essence of Research Methodology, chapter 0, pages 65-75, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-71659-4_4
    DOI: 10.1007/978-3-540-71659-4_4
    as

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