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An Integrative Model of Corporate Volunteering

In: Management Models for the Future

Author

Listed:
  • Christa Büchler

    (Environment and Energy)

  • Christine C. Schneider

    (Environment and Energy)

  • Jan-Dirk Seiler-Hausmann

    (Environment and Energy)

  • Kai Bargen

    (Environment and Energy)

Abstract

Henkel’s social commitment is firmly embedded in its corporate values and its corporate history. Launched in 2005, the Henkel Smile program brings together all aspects of Henkel’s social commitment – internationally known as corporate citizenship – that go beyond its business activities. Henkel Smile unites four modules, one of which is the MIT (Make an Impact on Tomorrow) Initiative, which support the volunteer work of Henkel employees and pensioners. The MIT Initiative focuses in particular on the involvement of employees and pensioners who identify social challenges, develop innovative solutions to these challenges and make them known within the Company. As corporate volunteers, they are active ambassadors of the company at all Henkel sites throughout the world.

Suggested Citation

  • Christa Büchler & Christine C. Schneider & Jan-Dirk Seiler-Hausmann & Kai Bargen, 2009. "An Integrative Model of Corporate Volunteering," Springer Books, in: Jacob Eskildsen & Jan Jonker (ed.), Management Models for the Future, pages 1-17, Springer.
  • Handle: RePEc:spr:sprchp:978-3-540-71451-4_3
    DOI: 10.1007/978-3-540-71451-4_3
    as

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