How to Combine Managerial Performance with Social Responsibility in a Global Firm

This chapter raises the issue of the transferability of management methods as and when a company becomes more global. Although globalisation increases the potential for transferring standard management methods inside large international companies, it also increases the significance of cultural variables in behaviours and practices. This factor puts into question the widespread use of such management methods and raises new challenges for managers. The effects of rapid internationalisation and the diversification of its activities have meant that Gaz de France has had to address these issues and adapt its managerial practices to its new context. The system it has developed to meet these new requirements seeks to combine respect for diversity with the need for coordination over the company’s new scope of activity. It does not impose a single management method but rather proposes common references within which each manager is encouraged to continuously improve his or her practices, thus contributing to the group’s sustainable performance.