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Integrating Users in Discontinuous Innovation Processes: Findings from a Study of Mobile Download Games

In: Managing Development and Application of Digital Technologies

Author

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  • Matthias Möller

    (Center for Digital Technology and Management)

Abstract

5 Conclusion and Outlook Discontinuous innovations imply a challenge to integrate users in the innovation process. Users must have the right state of knowledge in order to be able to contribute to the innovation process in a reliable and valid way. Two methods of dealing with that problem where proposed. Companies can reduce the perceived level of innovativeness for the user in an integration process or adapt the state knowledge at the side of the user to the discontinuous innovation through learning by doing. The study showed that users can be brought into higher states of knowledge and that learning by doing is more effective to raise the knowledge state then just plain information. The results of this explorative study can be helpful for companies when designing user integration processes in discontinuous innovation projects. They have to ask whether users already have the right state of knowledge in order to contribute in a reliable and valid way, or if they have to compensate for the lack of knowledge at the side of the user. The field of user integration in discontinuous innovation projects is a quite new research area. Future studies could explore which strategies of adapting the knowledge state of users are appropriate at which level of discontinuity. Also the characteristics of users, their actual knowledge state and information processing capacity could prove interesting starting points for future research.

Suggested Citation

  • Matthias Möller, 2006. "Integrating Users in Discontinuous Innovation Processes: Findings from a Study of Mobile Download Games," Springer Books, in: Eva-Maria Kern & Heinz-Gerd Hegering & Bernd Brügge (ed.), Managing Development and Application of Digital Technologies, pages 239-253, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-34129-1_13
    DOI: 10.1007/3-540-34129-3_13
    as

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