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Retail Pricing — Higher Profits Through Improved Pricing Processes

In: Retailing in the 21st Century

Author

Listed:
  • Hermann Simon

    (Simon ◆ Kucher & Partners, Strategy and Marketing Consultants)

  • Andreas Gathen

    (Simon ◆ Kucher & Partners, Strategy and Marketing Consultants)

  • Philip W. Daus

    (Simon ◆ Kucher & Partners, Strategy and Marketing Consultants)

Abstract

No abstract is available for this item.

Suggested Citation

  • Hermann Simon & Andreas Gathen & Philip W. Daus, 2006. "Retail Pricing — Higher Profits Through Improved Pricing Processes," Springer Books, in: Manfred Krafft & Murali K. Mantrala (ed.), Retailing in the 21st Century, pages 271-288, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-28433-8_18
    DOI: 10.1007/3-540-28433-8_18
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    Cited by:

    1. Edward J. Fox & Steven Postrel & John H. Semple, 2009. "Optimal Category Pricing with Endogenous Store Traffic," Marketing Science, INFORMS, vol. 28(4), pages 709-720, 07-08.

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