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Fite Tv

In: Entrepreneurial Ecosystems in Unexpected Places

Author

Listed:
  • Veneta Andonova

    (Universidad de Los Andes)

  • Milena S. Nikolova

    (American University in Bulgaria)

  • Dilyan Dimitrov

Abstract

This case reveals the story of FITE TV, a smart platform for streaming combat sports content on different devices. In its development the company faces several challenges but proves to be smart enough to get back to the drawing board, scrutinize its assumptions and performance and take informed and well-considered decisions to pivot more than once. The startup goes through a few changes of its concept and brand name until it launches FITE TV, which becomes successful. The pivots that the team initiates are source of valuable lessons learned and become platform for the company’s success. The story of FITE TV is presented through the perspectives of one of its founders and one of the investors in the company.

Suggested Citation

  • Veneta Andonova & Milena S. Nikolova & Dilyan Dimitrov, 2019. "Fite Tv," Springer Books, in: Entrepreneurial Ecosystems in Unexpected Places, chapter 9, pages 249-264, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-98219-9_9
    DOI: 10.1007/978-3-319-98219-9_9
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