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Having It Both Ways: Managing Contested Market Money in a Civil Society Organization

In: Managing Hybrid Organizations

Author

Listed:
  • Ola Segnestam Larsson

    (Stockholm University
    Ersta Sköndal Bräcke University College)

  • Susanna Alexius

    (Stockholm University
    Stockholm School of Economics)

Abstract

This chapter deals with the general issue of how hybridity in general and contested money in particular can be managed by hybrid organizations. The authors draw on a longitudinal case study of IOGT-NTO, a Swedish temperance association that raises most of its income through its own market-based lottery. Weighing the benefits of controlling the lottery against the legitimacy risks of being responsible for its operations (in light of risks of gambling addition), IOGT-NTO portrays the lottery as an actor, an organization of its own. However, in reality, the lottery is a department in the association. Following this strategy, the organization seeks to have it both ways.

Suggested Citation

  • Ola Segnestam Larsson & Susanna Alexius, 2019. "Having It Both Ways: Managing Contested Market Money in a Civil Society Organization," Springer Books, in: Susanna Alexius & Staffan Furusten (ed.), Managing Hybrid Organizations, chapter 5, pages 95-108, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-95486-8_5
    DOI: 10.1007/978-3-319-95486-8_5
    as

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