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Hybrid Challenges in Times of Changing Institutional Conditions: The Rise and Fall of The Natural Step as a Multivocal Bridge Builder

In: Managing Hybrid Organizations

Author

Listed:
  • Susanna Alexius

    (Stockholm University
    Stockholm School of Economics)

  • Staffan Furusten

    (Stockholm University
    Stockholm School of Economics)

Abstract

This chapter reports on a life story of a hybrid organization, The Natural Step (TNS), that was founded in order to foster sustainability in society as a necessary philosophy for saving the planet. The organization was established as a hybrid that blended the logics of science, activism and consulting. Staying in this position was, however, not without challenge. The chapter contributes to discussions on management in hybrid organizations by highlighting when and why hybrids face particular challenges and how managers may struggle to deal with them. Over time, TNS gradually became de-hybridized into a management consultancy. The chapter concludes with a section on dilemmas faced by hybrid managers in cultivating and maintaining a hybrid identity over longer periods of time.

Suggested Citation

  • Susanna Alexius & Staffan Furusten, 2019. "Hybrid Challenges in Times of Changing Institutional Conditions: The Rise and Fall of The Natural Step as a Multivocal Bridge Builder," Springer Books, in: Susanna Alexius & Staffan Furusten (ed.), Managing Hybrid Organizations, chapter 13, pages 267-285, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-95486-8_13
    DOI: 10.1007/978-3-319-95486-8_13
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