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A Subjective Theory of Ideas

In: Creativity and Innovation

Author

Listed:
  • Prateek Goorha

    (Independent Researcher)

  • Jason Potts

    (Royal Melbourne Institute of Technology)

Abstract

The authors introduce key concepts, including an individual’s idea space and a fuzzy-crisp continuum for ideas. They explain how their theory conceptualizes information, core beliefs and biases. They examine the process of how new ideas are processed in an idea space, emphasizing subjectivity, awareness and the density of available ideas. They build their theory by considering how different types of ideas interact within idea spaces and create a hierarchy of fuzzy rules. The authors discuss how this process informs the worldviews held by individuals and those shared by groups. The authors present the broad scope of their theory with several interesting examples.

Suggested Citation

  • Prateek Goorha & Jason Potts, 2019. "A Subjective Theory of Ideas," Springer Books, in: Creativity and Innovation, chapter 0, pages 31-74, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-94884-3_2
    DOI: 10.1007/978-3-319-94884-3_2
    as

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