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Sales of New Products

In: Developing and Managing Innovation in a Fast Changing and Complex World

Author

Listed:
  • Stig Ottosson

    (Norwegian University of Science and Technology—NTNU)

Abstract

Until a mature situation has been reached for an innovation on the market, the different marketing and sales activities should preferably be handled initially by the entrepreneur. Ideally the entrepreneur is in the center of the activities organized in a Planetary Organization as is shown in the Fig. 9.1 for sales activities. If she/he is successful, more specialized team members can be added as soon as the economic situation permits. Therefore, each small circle in the picture does not mean one unique team member other than for large and mature businesses. Initially, all activities are often done by the entrepreneur.

Suggested Citation

  • Stig Ottosson, 2019. "Sales of New Products," Springer Books, in: Developing and Managing Innovation in a Fast Changing and Complex World, chapter 0, pages 213-228, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-94045-8_9
    DOI: 10.1007/978-3-319-94045-8_9
    as

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