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Nonmarket Strategy in the USA

In: Nonmarket Strategy in Business Organizations

Author

Listed:
  • John A. Parnell

    (University of North Carolina at Pembroke)

Abstract

With deep roots in free enterprise and its status as the world’s leading economy, the USA represents an intriguing starting point for a cross-national assessment on nonmarket strategy. To facilitate comparisons, NMS in the USA is presented in the greatest detail of the ten nations addressed in this book. Indeed, many of the firms discussed in this book have substantial operations in multiple countries, so the selection of an appropriate chapter for discussion can be arbitrary. To be clear, NMS may be viewed differently across borders, but it is not a US-centric phenomenon. The presentation of findings beginning with the USA should not be interpreted as such.

Suggested Citation

  • John A. Parnell, 2019. "Nonmarket Strategy in the USA," Springer Books, in: Nonmarket Strategy in Business Organizations, chapter 0, pages 37-54, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-93242-2_4
    DOI: 10.1007/978-3-319-93242-2_4
    as

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