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Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

In: The Future of Tourism

Author

Listed:
  • Enrique Bigné

    (University of Valencia)

  • Alain Decrop

    (University of Namur)

Abstract

Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.

Suggested Citation

  • Enrique Bigné & Alain Decrop, 2019. "Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing," Springer Books, in: Eduardo Fayos-Solà & Chris Cooper (ed.), The Future of Tourism, chapter 0, pages 131-154, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-89941-1_7
    DOI: 10.1007/978-3-319-89941-1_7
    as

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