IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-14523-5_9.html
   My bibliography  Save this book chapter

Vision and Radical Innovation: A Typology

In: Adoption of Innovation

Author

Listed:
  • Susan E. Reid

    (Williams School of Business, Bishop’s University)

Abstract

In this chapter, we investigate the nature of vision and its potential evolution pathways, in the case of radical innovation. To set the stage, radical innovation and its importance are discussed. Given the importance of vision for firm success in the radical innovation context, vision is deconstructed in order to better understand its three core components—the goal, the passion underlying it and the clarity of the vision. The composition of vision tends to change and become more elaborated over time, depending on its nature, how it begins and who is involved. Given this, a typology is created which is made up of four characteristic combinations of ‘who’ and ‘where’ a radically innovative vision may exist in time and place. As such, four types of vision are characterized which play an essential role in the front-end of radical innovation: value-driven vision, technology vision, bottom-up market vision and top-down market vision.

Suggested Citation

  • Susan E. Reid, 2015. "Vision and Radical Innovation: A Typology," Springer Books, in: Alexander Brem & Éric Viardot (ed.), Adoption of Innovation, edition 127, pages 133-153, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14523-5_9
    DOI: 10.1007/978-3-319-14523-5_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-14523-5_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.