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Distribution Channels for Travel and Tourism: The Case of Crete

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Paraskevi Fountoulaki

    (Manchester Metropolitan University)

  • M. Claudia Leue

    (Manchester Metropolitan University)

  • Timothy Jung

    (Manchester Metropolitan University)

Abstract

The tourism distribution channels network is extremely complex. In particular, the emergence of technologies; the development of online social networks, online review sites as well as mobile location-based services has added additional channels of distribution. The awareness of new opportunities within the tourism distribution channels is essential for tourism professional in order to remain competitive and successful. Therefore, this study aims to update the tourism distribution channels model within the context of Crete, Greece. Twenty managers from hotels and tour operators were interviewed and the data were analysed using content analysis. Interviewees identified an increased importance of social media and mobile for today’s distribution market and the future decreased importance of incoming agents. Instead, the tourism industry has to start focus on Extranet/XML.

Suggested Citation

  • Paraskevi Fountoulaki & M. Claudia Leue & Timothy Jung, 2015. "Distribution Channels for Travel and Tourism: The Case of Crete," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 667-680, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_48
    DOI: 10.1007/978-3-319-14343-9_48
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    Cited by:

    1. Wang, Weidi & Tang, Ou & Huo, Jiazhen, 2018. "Dynamic capacity allocation for airlines with multi-channel distribution," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 173-181.

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