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Mediating Roles of Self-image Expression: Sharing Travel Information of SNSs

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Chulmo Koo

    (Kyung Hee University)

  • Youhee Joun

    (Kyung Hee University)

  • Heejeong Han

    (Kyung Hee University)

  • Namho Chung

    (Kyung Hee University)

Abstract

Social networking sites (SNSs) have become important and popular tools for not only presenting self-image, but also sharing travel information. This study adopted self-image expressions to understand tourists’ intentions to share travel information and behavioural changes in SNSs. To enhance understanding tourists’ intention and behaviour, the current study suggests a research model based on motivations for self-image expression (i.e., creativity, altruism and social relationship). This current study empirically resulted in the importance of users’ creativity, altruism and social relationship in SNSs, which leads to the intention and behavioural changes to share travel information. In addition, altruism moderated the negative effect of creativity on self-image expression as well as the positive effect of social relationship on self-image expression. Based on the result of this study, the current study bears some implications in theoretical and practical context.

Suggested Citation

  • Chulmo Koo & Youhee Joun & Heejeong Han & Namho Chung, 2015. "Mediating Roles of Self-image Expression: Sharing Travel Information of SNSs," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 227-239, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_17
    DOI: 10.1007/978-3-319-14343-9_17
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    Cited by:

    1. Ali Ahmed Abdelkader, 2022. "Lurk or De-Lurk?: The Role of Participation Type and Sport Fanaticism in Understanding the Link Between Brand Community Identification and Oppositional Brand Loyalty," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-26, January.

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