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Motivations for Implementing a System of Quality Management in Spanish Thalassotherapy Centers

In: Health and Wellness Tourism

Author

Listed:
  • José Álvarez García

    (Universidad de Extremadura)

  • María Cruz del Río Rama

    (Universidad de Vigo)

  • Encarnación González-Vázquez

    (Universidad de Vigo)

  • José María Merigó Lindahl

    (University of Chile)

Abstract

This article presents results from an empirical study of 31 thalassotherapy centers out of the total national number of 44 (as of 2011). The objective was to identify motivations that drive these centers to implement and certify a Quality Management System (QMS). Following a comprehensive theoretical review, the empirical research method consisted of descriptive and factor analyses to determine the importance and structure of motivations. Results show that the key motivations driving thalassotherapy centers to implement a QMS are enhancing service quality, improving processes and procedures, and creating awareness of quality in centers.

Suggested Citation

  • José Álvarez García & María Cruz del Río Rama & Encarnación González-Vázquez & José María Merigó Lindahl, 2015. "Motivations for Implementing a System of Quality Management in Spanish Thalassotherapy Centers," Springer Books, in: Marta Peris-Ortiz & José Álvarez-García (ed.), Health and Wellness Tourism, edition 127, chapter 0, pages 101-115, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-11490-3_7
    DOI: 10.1007/978-3-319-11490-3_7
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