IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-11490-3_5.html
   My bibliography  Save this book chapter

Promotion and Marketing: Marketing Strategies, Italy, Regional Development

In: Health and Wellness Tourism

Author

Listed:
  • Anna Zollo

    (University of Coruña)

  • Biagio Simonetti

    (University of Sannio)

  • Vincenzo Salsano

    (University of Sannio)

  • Carlos Rueda-Armengot

    (Universitat Politècnica de València)

Abstract

Italy is one of the most popular countries in the world with a high number of thermal baths. The country enjoys a deep rooted thermal tradition which started in ancient times, with thermal baths existing since Roman times. Nowadays, thermal tourism is considered as an alternative form of tourism and it means for regional and local development. It is so important that it can have a strong influence at demographic, social, environmental, economic and marketing level. According to the latest data, 15 million tourists visit more than 390 thermal centres in Italy, located in 185 areas. Thermal tourism represents 5 % of the total tourism, but this percentage could soon grow by attracting other types of tourists, unsatisfied with traditional destinations or wishing to satisfy particular requirements. Today, thermal tourism is the combination of thermal sites, well-being and leisure. The aim of this chapter is to evaluate the supply and demand of thermal tourism. On the one hand, we evaluate customer satisfaction. On the other hand, the management of the thermal resorts’ website should be evaluated. The survey was carried out through semi-structured questionnaires.

Suggested Citation

  • Anna Zollo & Biagio Simonetti & Vincenzo Salsano & Carlos Rueda-Armengot, 2015. "Promotion and Marketing: Marketing Strategies, Italy, Regional Development," Springer Books, in: Marta Peris-Ortiz & José Álvarez-García (ed.), Health and Wellness Tourism, edition 127, chapter 0, pages 63-76, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-11490-3_5
    DOI: 10.1007/978-3-319-11490-3_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-11490-3_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.