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Big Data Driven Business Models

In: Big Data and Analytics

Author

Listed:
  • Vincenzo Morabito

    (Bocconi University)

Abstract

This chapter outlines the concept of ‘big data driven business modelBusiness model ’ and utilizes it to describe a set of businesses that rely on big data to achieve their key value proposition and to substantially augment their value proposition to differentiate themselves in order to gain competitive advantage. It describes the impact of big data on each of the elements as identified in the Business model canvas. Also the chapter discusses the potential of big data for mass customization and personalization of product and services, as a value proposition in its own right, on B2B and B2C logistics as well as for customer relationship management and customer service. It also touches upon how big data has facilitated a shift in our conceptions of utility as opposed to resources as the basis for socio-economic value creation. Also, the chapter explores this issue a bit further by understanding the implications of big data on partnerships, monetization, and the opportunities and challenges it raises for accounting, budgeting and performance metrics. In conclusion, the chapter acknowledges the synergistic potential with other emerging technologies such as 3D printing, Robots, Drones, self-driving cars, and the like.

Suggested Citation

  • Vincenzo Morabito, 2015. "Big Data Driven Business Models," Springer Books, in: Big Data and Analytics, edition 127, chapter 0, pages 65-80, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-10665-6_4
    DOI: 10.1007/978-3-319-10665-6_4
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    Citations

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    Cited by:

    1. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
    2. Park, Jong-Hyun & Kim, Moon-Koo & Paik, Jong-Hyun, 2015. "The Factors of Technology, Organization and Environment Influencing the Adoption and Usage of Big Data in Korean Firms," 26th European Regional ITS Conference, Madrid 2015 127173, International Telecommunications Society (ITS).

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