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“Jardines del Rey”: An Integrated a Sustainable Management of a Cuban Touristic Destiny

In: Tourism in Latin America

Author

Listed:
  • María Elena Betancourt García

    (CEMTUR, University of Camagüey)

  • María Caridad Falcón Rodríguez

    (University of Ciego de Ávila)

  • Luis Báez Peña

    (Delegation of the Ministry of Tourism)

Abstract

“Jardines del Rey” (“King Gardens”) is one of the main sun-beach tourism destinations in Cuba. It has achieved a sustainable growth and an international recognition. Inside de general Caribbean context and the particular characteristics of the Cuban tourism system, the article shows the positive experiences and non solved problems related on the destination management. The paper recognizes the necessity of changing the sectorial point of view respected to de tourism development by models of integrated planning and management of the destinations, in order to promote the local capacities and opportunities, the actions to cooperate and to collaborate with the active participation of the people, as well as the view of the sustainability as an important factor to achieve the necessary competitiveness.

Suggested Citation

  • María Elena Betancourt García & María Caridad Falcón Rodríguez & Luis Báez Peña, 2015. "“Jardines del Rey”: An Integrated a Sustainable Management of a Cuban Touristic Destiny," Springer Books, in: Alexandre Panosso Netto & Luiz Gonzaga Godoi Trigo (ed.), Tourism in Latin America, edition 127, chapter 0, pages 143-157, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-05735-4_8
    DOI: 10.1007/978-3-319-05735-4_8
    as

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