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Enotourism in Argentina: The Power of Wine to Promote a Region

In: Tourism in Latin America

Author

Listed:
  • Regina G. Schlüter

    (Universidad Nacional de Quilmes)

  • Juana Norrild

    (Universidad Nacional de La Plata)

Abstract

Wine provides Argentina with an important tool for attracting tourists and strengthening the country’s image. The Argentine province of Mendoza is wine country par excellence and it is therefore no surprise that it has worked hardest to develop wine tourism in Argentina. To get a clearer picture of the subject of wine tourism in that province, the literature on the development of wine tourism and the creation of wine routes in Argentina was reviewed. In addition the region was explored and two wineries visited in order to get a better idea of the changes they underwent when the prevailing conditions in Mendoza’s wine industry altered in the 1990s. Semi-structured interviews were conducted with those in charge of the wineries, and structured interviews with visitors. The collected material indicates that the Mendoza Wine Route is successful, but that there remain aspects requiring adjustment.

Suggested Citation

  • Regina G. Schlüter & Juana Norrild, 2015. "Enotourism in Argentina: The Power of Wine to Promote a Region," Springer Books, in: Alexandre Panosso Netto & Luiz Gonzaga Godoi Trigo (ed.), Tourism in Latin America, edition 127, chapter 0, pages 71-84, Springer.
  • Handle: RePEc:spr:sprchp:978-3-319-05735-4_4
    DOI: 10.1007/978-3-319-05735-4_4
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    Cited by:

    1. F.J. Cristófol & Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia, 2021. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    2. Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia & Elena Ruiz-Romero de la Cruz, 2020. "Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)," Sustainability, MDPI, vol. 12(21), pages 1-19, November.

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