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Mobile Social Media Marketing in Tourism

In: Social Media Marketing in Tourism and Hospitality

Author

Listed:
  • Roberta Minazzi

    (University of Insubria)

Abstract

The combination of social media and mobile technologies has changed the way people communicate and influence all the steps of travel planning behavior. In particular, the convergence of social media, virtual reality, and physical space determines the development of a new perspective toward Mobile Social Media (MSM). This chapter will examine MSM concept and classifications, as well as possible applications in the tourism business. The last part of the chapter will discuss the actions travel organizations might undertake to exploit these mobile marketing applications.

Suggested Citation

  • Roberta Minazzi, 2015. "Mobile Social Media Marketing in Tourism," Springer Books, in: Social Media Marketing in Tourism and Hospitality, edition 127, chapter 0, pages 127-135, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-05182-6_5
    DOI: 10.1007/978-3-319-05182-6_5
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    Citations

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    Cited by:

    1. Un-Kon Lee, 2021. "The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists," SAGE Open, , vol. 11(1), pages 21582440209, January.
    2. María Bonilla-Quijada & Juan Tugores-Ques & Josep Lluís Olmo Arriaga, 2021. "Promotion of urban tourism: insights into user engagement on social media," Information Technology & Tourism, Springer, vol. 23(4), pages 611-632, December.
    3. Amit Tariyal & Swati Bisht & Santanu Roy & Gaurav Chopra, 2024. "Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 639-655, September.
    4. Mitrović Dijana Medenica & Simović Olivera & Raičević Milica, 2019. "Personalized Marketing in the Function of the Tourist Destination Improvement," Economics, Sciendo, vol. 7(1), pages 127-137, June.
    5. Barbu Florentina-Simona & Sanda Grigorie & Rusu Corina-Maria & Balint Petronela-Gianina, 2024. "The Impact of Social Networks on the Choice of Tourist Destinations," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2327-2343.
    6. Sanaz Farhangi & Habib Alipour, 2021. "Social Media as a Catalyst for the Enhancement of Destination Image: Evidence from a Mediterranean Destination with Political Conflict," Sustainability, MDPI, vol. 13(13), pages 1-26, June.
    7. Kafferine Yamagishi & Lanndon Ocampo & Dharyll Prince Abellana & Reciel Ann Tanaid & Ann Myril Tiu & Maria Esther Medalla & Egberto Selerio & Chrisalyn Go & Rey Cesar Olorvida & Amalia Maupo & Deariel, 2021. "The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(10), pages 14998-15030, October.

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