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How Latin American Companies Could Become Innovators

In: Management in Latin America

Author

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  • Paulo Roberto Feldmann

    (University of São Paulo)

Abstract

The large majority of the models known destined to stimulate the appearance of innovations within organizations are turned to companies which already perform in state-of-the-art sectors or high-technology sectors. This means that these models are not good to help the large Latin American companies because, as we have already seen, these same are rarely in these sectors. In other words, it is quite opportune for us to discuss how to feed innovations in companies that produce commodities or goods with low or medium technological content. This is because the importance of innovation is indisputable and, in the sectors that produce commodities, maybe this would be the only way to permit a company to stand out relative to its competitors. It can seem like nonsense, but in the sectors that do not use high technology, the search for innovation is just as or may be even more important than in those other sectors.

Suggested Citation

  • Paulo Roberto Feldmann, 2014. "How Latin American Companies Could Become Innovators," Springer Books, in: Management in Latin America, edition 127, chapter 0, pages 75-81, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-04750-8_9
    DOI: 10.1007/978-3-319-04750-8_9
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