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Digital Business Identity

In: Trends and Challenges in Digital Business Innovation

Author

Listed:
  • Vincenzo Morabito

    (Bocconi University)

Abstract

This Chapter explores the identity challenges for businesses both as security and privacy issues. Furthermore, digital identity will be discussed also with regard to brand management in current digital ecosystems, and the consequent constant revision of value propositions and business models for re-branding a company digital business, due to strict time-to market. Case studies conclude the Chapter providing insights and points of attention suitable to support IT executive as well as other CxO managers in facing one of current main challenges of digital business.

Suggested Citation

  • Vincenzo Morabito, 2014. "Digital Business Identity," Springer Books, in: Trends and Challenges in Digital Business Innovation, edition 127, chapter 0, pages 133-144, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-04307-4_7
    DOI: 10.1007/978-3-319-04307-4_7
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