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Mobile Services

In: Trends and Challenges in Digital Business Innovation

Author

Listed:
  • Vincenzo Morabito

    (Bocconi University)

Abstract

In this Chapter we discuss the main implications of mobility for digital business. In particular, we introduce the reader to the drivers and the enablers that impose mobility as the characterizing feature of digital services, depending on and made possible by the convergence and the resulting dependencies between contents, devices, networks, and social activities. Furthermore, the Chapter provides the reader an introduction to frameworks related to the Technology Acceptance Model (TAM) academic research stream. The discussion is suitable to provide useful insights and conceptual tools for increasing the understanding of the behavioral intention to accept and adopt a mobile technology as well as the related services and applications. Then the Chapter focuses on how IT managers and executives interested in digital innovation of services through mobile can face challenges related to the lifecycle of such initiatives: from development and integration with enterprise information systems, to a secure supply to the final users, through a constant control and performance monitoring. Finally, the discussion of case studies concludes the Chapter, providing insights from practice on factors and strategic points.

Suggested Citation

  • Vincenzo Morabito, 2014. "Mobile Services," Springer Books, in: Trends and Challenges in Digital Business Innovation, edition 127, chapter 0, pages 47-65, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-04307-4_3
    DOI: 10.1007/978-3-319-04307-4_3
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