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Big Data

In: Trends and Challenges in Digital Business Innovation

Author

Listed:
  • Vincenzo Morabito

    (Bocconi University)

Abstract

The role of this Chapter is to introduce the reader to the area of Big Data, one of the IT trends actually emerging as strategic for companies competing in current digital global market. The Chapter aims to clarify the main drivers and characteristics of Big Data, both at technical and managerial level. Furthermore, the Chapter aims at investigating management challenges and opportunities, identifying the main phases and actions of a Big Data lifecycle. Finally, the discussion of case studies concludes the Chapter, providing insights from practice on factors and strategic points of attention, suitable to support Big Data-driven decision making and operational performance.

Suggested Citation

  • Vincenzo Morabito, 2014. "Big Data," Springer Books, in: Trends and Challenges in Digital Business Innovation, edition 127, chapter 0, pages 3-21, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-04307-4_1
    DOI: 10.1007/978-3-319-04307-4_1
    as

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