IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-03973-2_61.html
   My bibliography  Save this book chapter

Assessing the Visibility of Hotels on Smartphones: A Case Study of Hotels in Hong Kong

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Daniel Leung

    (MODUL University Vienna)

  • Hee “Andy” Lee

    (The University of Queensland)

  • Lawrence Hoc Nang Fong

    (The Hong Kong Polytechnic University)

  • Rob Law

    (The Hong Kong Polytechnic University)

Abstract

Although smartphones are gradually becoming the primary Internet access device for travellers to research and purchase hotel accommodations, the readiness of the hotel industry to the mobile consumerism era has not been fully examined. Using hotels in Hong Kong as a case study, this exploratory study assesses the visibility of hotels on smartphones by: (1) examining the visibility of all Hong Kong hotel websites on smartphones using different operating systems; and (2) examining the availability of smartphone apps developed by all Hong Kong hotels in different smartphone application stores. The empirical findings suggest that more than half of Hong Kong hotels have optimised their websites for iOS- and Android-operated smartphones. Nevertheless, only a handful of hotels developed smartphone apps for connecting with customers. The Chi Square test results demonstrate that star rating and brand affiliation are associated with the visibility of hotels on smartphones. Managerial implications are discussed.

Suggested Citation

  • Daniel Leung & Hee “Andy” Lee & Lawrence Hoc Nang Fong & Rob Law, 2013. "Assessing the Visibility of Hotels on Smartphones: A Case Study of Hotels in Hong Kong," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 841-854, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_61
    DOI: 10.1007/978-3-319-03973-2_61
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-03973-2_61. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.