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Online Auctions for Selling Accommodation Packages: A Readiness-Intensity-Impact Analysis

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Matthias Fuchs

    (Mid-Sweden University)

  • Wolfram Höpken

    (University of Applied Sciences Ravensburg)

  • Alexander Eybl

    (Mid-Sweden University)

  • Andreas Flöck

    (Mid-Sweden University)

Abstract

Since the advent of the Internet online auctions offer new opportunities to effectively sell also complex service products. Unsurprisingly, a small but constantly growing number of suppliers have recently started to successfully auction off travel and tourism products through online auction platforms, like eBay. However, so far, tourism research lacks adoption and impact studies concerning online auctions. Thus, the paper at hand, firstly, identifies the factors that determine the adoption of online auctions within the hotel sector. Secondly, by referring to Zhu and Kraemer, the proposed approach also elucidates how the use of online auctions affects hotel performance. Data gathered in the course of an online survey targeting the Austrian hotel sector is analysed by using the Partial Least Square (PLS) technique and logistic regression.

Suggested Citation

  • Matthias Fuchs & Wolfram Höpken & Alexander Eybl & Andreas Flöck, 2013. "Online Auctions for Selling Accommodation Packages: A Readiness-Intensity-Impact Analysis," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 813-826, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_59
    DOI: 10.1007/978-3-319-03973-2_59
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