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eLearning Courses Offered by Tourism Destinations: Factors Affecting Participation and Awareness Among British and Indian Travel Agents

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Nadzeya Kalbaska

    (Università della Svizzera Italiana)

  • Lorenzo Cantoni

    (Università della Svizzera Italiana)

Abstract

Destination Management Organizations are using ICTs not only to reach individual tourists, but also to educate through eLearning courses travel agents on how to better sell tourism destinations. While the “supply side” of such training offers has been mapped, its “demand side” is still under-researched. In particular, awareness of and participation in destinational eLearning courses on the side of travel agents need to be investigated in order to provide a clearer picture of this area within eTourism environment. In this research, 462 British and Indian travel agents have been surveyed through phone interviews, in order to understand which factors influence their participation in and awareness of the existence of destinational eLearning courses. Results show that country where travel agents work has a significant influence on participation and awareness, while type of agency plays a significant role only on participation; gender, age and level of instruction do not play any relevant role.

Suggested Citation

  • Nadzeya Kalbaska & Lorenzo Cantoni, 2013. "eLearning Courses Offered by Tourism Destinations: Factors Affecting Participation and Awareness Among British and Indian Travel Agents," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 763-775, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_55
    DOI: 10.1007/978-3-319-03973-2_55
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