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Study on Factors to Adopt Mobile Payment for Tourism E-Business: Based on Valence Theory and Trust Transfer Theory

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Jianqing Huang

    (University of International Business and Economics)

  • Yahui Li

    (University of International Business and Economics)

  • Hailin Li

    (University of International Business and Economics)

Abstract

By using the valence theory and trust transfer theory, this study builds a mobile payment adoption model where consumers shift the payment from tourism websites to mobile apps. The study uses structural equation model based on 323 questionnaires data to test the impact of the trust in on-line payment on initial trust in mobile payment as well as the impacts of consumers trust, and its positive and negative utilities on consumers’ behaviour intention to adopt mobile payment. The findings of the empirical study indicate that: (1) users’ trust in on-line payment via tourism website significantly impacts the initial trust in mobile payment; (2) perceived usefulness and perceived ease-of-use and consumers’ innovativeness positively and significantly impact the users’ intention to adopt mobile payment; (3) initial trust in mobile payment by increasing perceived usefulness has significant impacts on users’ intention to adopt mobile payment, both directly and indirectly.

Suggested Citation

  • Jianqing Huang & Yahui Li & Hailin Li, 2013. "Study on Factors to Adopt Mobile Payment for Tourism E-Business: Based on Valence Theory and Trust Transfer Theory," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 747-759, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_54
    DOI: 10.1007/978-3-319-03973-2_54
    as

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