IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-03973-2_44.html
   My bibliography  Save this book chapter

Measuring the Global Readiness of Airline Websites: Are They Speaking the World’s Languages?

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Peter O’Connor

    (ESSEC Business School)

  • Zaheer A. Shaik

    (ESSEC Business School)

Abstract

As global companies, airlines need to be able to cater to global audiences, particularly through online channels. The Global Readiness Index (GRI) has been developed to quantitatively measure the level of preparedness of online companies to service diverse international audiences. The concept has previously been tested on general ecommerce and hotel websites. This study modifies and extends the GRI by adopting a weighted approach for the language parameter to take into account the relative importance of alternative language versions in different markets. The resulting model is tested using a random sample of the websites of 100 airlines.

Suggested Citation

  • Peter O’Connor & Zaheer A. Shaik, 2013. "Measuring the Global Readiness of Airline Websites: Are They Speaking the World’s Languages?," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 609-620, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_44
    DOI: 10.1007/978-3-319-03973-2_44
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-03973-2_44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.