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Hotel Mobile Apps. The Case of 4 and 5 Star Hotels in European German-Speaking Countries

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Asta Adukaite

    (Università della Svizzera italiana)

  • Annina Melanie Reimann

    (Università della Svizzera italiana)

  • Elena Marchiori

    (Università della Svizzera italiana)

  • Lorenzo Cantoni

    (Università della Svizzera italiana)

Abstract

The importance of mobile internet for travel and tourism has been widely acknowledged, nonetheless the different typologies of mobile applications, their design and usefulness are still under researched. In order to contribute to such analysis, this paper studies the “supply side” of hotel mobile applications adopting two research approaches, which complement each other. First, it draws a comprehensive map of contents and services offered by 80 iOS mobile apps of 4 and 5 star individual hotels as well as hotel chains in European German-speaking countries. Second, beside such objective analysis, the point of view of hotel managers is considered, studying both those whose hotel/chain features an app, and those who are not or not yet offering one. The main drivers for publishing an app are: increasing the loyalty and promoting special offers as well as enhancing the interaction with the guests and providing information about the destination. The main reasons for not publishing an app are: perceived irrelevance for the business, absence of added value to the guests’ satisfaction, difficulty to estimate the return on investment as well as lack of economic resources.

Suggested Citation

  • Asta Adukaite & Annina Melanie Reimann & Elena Marchiori & Lorenzo Cantoni, 2013. "Hotel Mobile Apps. The Case of 4 and 5 Star Hotels in European German-Speaking Countries," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 45-57, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_4
    DOI: 10.1007/978-3-319-03973-2_4
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    Cited by:

    1. Wang, Xia & Li, Xiang (Robert) & Zhen, Feng & Zhang, JinHe, 2016. "How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach," Tourism Management, Elsevier, vol. 54(C), pages 309-320.

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