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A Literature Framework Analysis of Online Hotel Accommodation Process Factors

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Manus Ward

    (University of Bolton)

  • Mathew Shafaghi

    (University of Bolton)

Abstract

The Internet is rapidly becoming the dominant user decision making tool for the hotel accommodation purchase process. This paper critically reviews online hotel accommodation purchase processes literature and proposes a literature framework analysis of online hotel accommodation process factors. The objective of this research is to propose a statistically based framework based on clickstream/log file analytics of both the internal and external influencers of the process. The internal process influencers (the individual themselves, search engines, third parties/social media sites and hotel websites) and the external process influencers (online access devices and user visual interaction) are reviewed before being formulated into proposed framework of the online hotel accommodation process.

Suggested Citation

  • Manus Ward & Mathew Shafaghi, 2013. "A Literature Framework Analysis of Online Hotel Accommodation Process Factors," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 481-494, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_35
    DOI: 10.1007/978-3-319-03973-2_35
    as

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